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Some Are
Hot, Some . . . Not!
Like
the weather, sports can get hot. Or they can cool down.
Take tennis.
Twenty years ago, tennis was red hot. Courts were crowded. Kids
were getting tennis rackets for Christmas. Matches between tennis
stars such as John McEnroe and Bjorn Borg or Chris Evert and Martina
Navratilova were high-rated television events.
Now, tennis
has cooled. Television ratings are way down. The courts are empty.
Or they are crowded with kids hot-dogging on skateboards or playing
hockey on roller blades.
So, what sports
are hot these days?
Well, skateboarding
for one. The number of kids skateboarding has more than doubled
since 1993. In my home town of Marblehead, Massachusetts, they turned
some tennis courts into a skateboarding park. That says it all.
And how about
golf? The National Golf Foundation estimates that there are a record
26 million golfers in America. The courses are packed and the TV
ratings for tournaments are sky high.
Why? Three reasons.
Tiger . . . Tiger . . . and Tiger.
Tiger Woods
has made golf cool. Especially for kids.
Lacrosse is
even hotter than golf, up 15 percent since 1993. More schools are
starting lacrosse teams, and I see kids all over (boys and girls)
practicing their stick handling and playing catch. They love the
sport's fast-moving, high-scoring action.
Want another
hot one? How about NASCAR? I know kids can't drive the cars, but
they -- and their parents -- must be watching, because the TV ratings
for all kinds of auto races are up.
And who can
blame them for watching? The races on TV are super exciting. The
networks put cameras all around the course and even in the cars,
so that you really feel part of the action.
Soccer is still
popular, especially among female players -- there are now more women's
college soccer teams than men's teams. But it seems to me that the
soccer craze peaked a couple years ago.
Same deal with
basketball. Hoops still might be the most popular game for kids
to play, but it doesn't seem to have the same sizzle that it did
a few years ago. Maybe that is because the pro games on TV (both
NBA and WNBA) are so boring.
Some sports
have cooled way down. Boxing and horse racing used to be a big deal.
Now, almost no one -- especially among kids -- talks about those
sports.
Even baseball,
America's one-time national pastime, has cooled off.
According to
the Sporting Goods Manufacturers Association, the number of kids
playing baseball has dropped 20 percent since 1997.
News like that
breaks my heart because baseball is my favorite sport. But, hey,
what does it matter if a sport is hot or not? It can be tennis or
tiddlywinks, badminton or baseball.
If you love
a sport and you love to play a sport, that makes that sport the
hottest -- and the best -- game of all.
FRED BOWEN is
the author of sports novels for kids. Write to him at KidsPost,
1150 15th St. NW, Washington, DC 20071. Or e-mail (with "The
Score" in the subject field): kidspost@washpost.com.
© 2001
The Washington Post Company
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